Focus Group Music is a bedroom project, the duo of Vidyuth and Dilip incorporating punk, psychedelia and indie in a hastily assembled package, resulting in their first EP. The project announced itself in mid-2019 with two singles, “Roar” and “No one else”, but seemed to fall into that all too familiar hole that swallowed up promise. Prior to its release, for several months, the pair were diligent organizers of weekly listening sessions over Discord, making a variety of playlists that gradually disseminated the idea of the act from root to tip. These sessions moved from apps to IRL listening sessions at a venue, complete with visuals and more a motion to educate with a gentle nudge than an iron fist.
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