Following the release of its debut 3-track EP Marz on April 26, Hindi rock band the Yellow Diary has now released a video for the title track. The video is directed by Maanavi Bedi and produced by Sony Music India. Maanavi has previously worked as an assistant director in movies like Aashiqui 2 and Mohenjo Daro, but this is her first time directing a music video. For a debut, this is an explosive one. Within three days of its release, the video has already crossed three million views on YouTube.
The five-piece band has been around for three years, but this is the first time they have released original music digitally. The band’s music is a smooth blend of pop and rock and has a mass appeal. The lyrics, sung in Hindi, set the Yellow Diary apart from other popular independent rock acts, a majority of who choose to write music in English.
The industry has never been more open to independent artists and the audiences have never been more receptive. With music giants like Sony Music India backing upcoming talent, rock bands like the Yellow Diary have the opportunity to put out content that is both, popular and of high quality.