When it comes to music consumption in India, all trends point to a culture of painfully limited exploration, owing largely to a lack of initiative and imagination on the part of traditional distribution channels.
Take the radio for example. Despite being a permanent fixture in our local histories, the medium has eminently failed to evolve and meet the expanding needs of music lovers. Today, there are over 200 indistinguishable radio stations churning out Bollywood or Billboard hits but none that promote independent music, thereby stunting its accessibility and potential to be a part of popular culture.
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