Dropping unannounced releases can be a risky endeavour. Not very often do we come across creators releasing their work spontaneously. Also, if that happens, it is highly unusual for them to do so with a set of rejected or unreleased demos.
However, that’s exactly what Peter Cat Recording Co. did last week. They chose to surprise many of their fans’ inboxes with links to Bandcamp and Instamojo for Happy Holidays, even before making a public announcement the following day.
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