How diversity and integration are slowly powering North East India’s labels

Starting out as a metal guitarist who had chaotic riffs to boot with bands like Aberrant and now The Silent Offensive, Shillong-based Imti Kharkongor slowly moved into talent management and set up his company Emerdjence in 2018. “Everything I learned, I learnt by being this annoying kid who had pressing questions whenever I travelled and met people. I didn’t have answers back then in Meghalaya,” he says.

As a natural step after getting into management, Kharkongor is now plotting to set up a record label to work on a closer level with artists. Currently, managing the likes of hip-hop group Khasi Bloodz, he says, “Artists have approached me for stuff like distribution, marketing plans and music video planning, but I want to grow with the artists I have right now.”

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