Sex sells. So do music records.
But for most of the last decade, sex has been selling music.
Sexual themes are commonplace lately and it has become the prevailing method to market music for the masses.
Is that an issue?
Maybe. Maybe not. Let us turn back the clock to find out more.
Tracks from every decade had their own influence and it’s no mystery what this generation has on its mind.
The 60’s saw the rise of rock and roll. People had a great time rebelling and popping pills at Hendrix concerts.
The 70’s was all about dancing at the disco.
The 90’s saw rappers taking over the scene with stories of struggle and racial divide.
But what will the future think of us?
Frankly, it’s quite hard to tell. With fast changing tech and more diverse tastes than ever, genres simply don’t define a decade anymore.
Music has always loved attention. It has talked about war, drugs, religion and everything else controversial, with
explicit lyrics and high pitched shrieks. Today, with the popularity of music video releases, sex has found its way into
music in more ways than one. You get to listen to music AND watch women shake their derriere, for FREE.
What’s not to like, you ask?
Lately, music is turning more into a business than an art form. Artists face bias inside the industry because of their looks, it’s no secret. It’s all about the ability to market the music, since MTV died and YouTube took over. It’s no coincidence most recent pop stars are also underwear models.
Artists that are lens friendly change their style to sign record labels that are trying to mint money. Great artists are
overlooked because they won’t grab enough eyeballs. Will we be recognized as the decade of well marketed music? I sincerely hope not.
There is a silver lining to this dark cloud though. With easier than ever access to internet, artists do not have to necessarily shed their skin by incorporating mass appeal in their art to make money. New ways have emerged to launch artists, allowing them to retain originality and not trade it for fame and money.
To be frank, most of us love songs about sex. No wonder the latest hits are filled with sleaze and cuss words.
Heck, we are a generation fighting for sexual liberation and freedom of speech.
People before us wrote anthems about war, messages of peace and psychedelic lullabies. Every era has had a struggle and it’s music has expressively reflected it.
The problem you should have – the forceful inclusion of sexual themes and lyrics in an artist’s work. Just because we listen to music about sex, doesn’t mean everyone has to write about it. And surely it doesn’t imply that I want to look at women twerking and guys flexing while listening to tracks. What happened to meaningful lyrics and spreading a message through music videos?
Maybe that’s why we 90’s kids are nostalgic of it’s music – it was honest. Everything from the melody and lyrics to the video and album art – was genuine.
“Being honest may not get you many friends, but it will get you the right ones.” – John. Lennon
If I were to rephrase the quote for artists – Being honest may not get you many listeners, but it will get you the right ones.
Yes, we are a generation obsessed with sex.
Yes, we will continue to fight for sexual liberation and produce passionate tracks to express our emotions and thoughts, hitherto unknown, along the way.We will find solace in this art form that invokes feelings in us from structured noise.
But let’s try to be honest in our expression of feelings. After all, no one loves a fake orgasm.
Until next time, stay tuned and don’t stop humming. 😉